Uber x Meals on Wheels
Uber and Meals on Wheels paired up 3 seniors with 3 artists to bring to life the magic that happens when you share a meal and a moment. Inspired by their stories of volunteering each artist made a set of limited edition plates which could be purchased on Uber.com with all of the proceeds going directly to Meal on Wheels. Ultimately, we were proud to not only spread Meals on Wheels’ mission, but to create an entirely new way to raise funds for one of the country’s most worthy causes. When it was all said and done, the campaign performed incredibly well and even got Gordon Ramsay involved to step up with a donation and an auction in Vegas. And yes he did sign over the artwork which was a real bummer.
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Awards:
Cannes Shortlist
