Global Rebrand
More than 53 million Americans which is about 1 out of every 3 workers are freelancers. As one of the largest freelancing platforms, Upwork facilitates this increasingly prominent mode of work by connecting talent with a wide range of projects worldwide. Upwork’s impact has been particularly felt during an unprecedented global shift to remote work over the past few years. The brand has never been more relevant, and we needed an identity to match — one that expressed not only formidable industry-leading experience, but also the professional relationships and vibrant community cultivated on Upwork.
Featured in: Yahoo, Campaign, Brand New, Transform, Dorve
