Up We Go
With a complete rebrand, product overhaul and platform launch across 180 counties, the world’s largest freelancing platform reframed work as a better way to work and a catalyst for a better life. We launched Upwork’s rebrand with a new global campaign and cinematic take on this new way of working. “Up We Go” becoming a rallying cry for an optimistic and dynamic future of work—one powered by independent freelance talent. The film told a story about freelance talent and a company taking a leap to create better business, better careers and better lives.
Featured in: Business Wire, Ad Week, Agency Daily, Campaign, Muse, Shoot
Impact:
67% increase in brand share of voice
23% increase in brand awareness from pre-pandemic levels
23% lift in freelancer registrations on Upwork
22% increase in people searching for Upwork
Awards:
4x ADC Shortlists
5x One Show Shortlists
3x ANA In-House Excellence Gold
1x ANA In-House Excellence Silver
Gerety Awards | Craft Cut/Cinematography
