Upwork x Budweiser
We collaborated with Budweiser to create a limited-edition can for its Labor Day #RaiseABud campaign, in celebration of hardworking Americans. We asked Budweiser drinkers to nominate a friend, family member or colleague in their life telling their stories and the impact they have had. Of the nominated workers, 10 lucky finalists received their name emblazoned on a personalized Labor Day Budweiser can, custom-made especially for them, with one individual winning three months’ worth of wages paid by Budweiser.
Featured in: Yahoo, Campaign, Dieline, Brand New, Transform, Dorve, Adweek, AdAge
Awards:
CLIOs Shortlist
Dieline Awards Bronze
