This Is How We Work Now
Your blowhard boss kicks the bucket. For some, that's a dream come true. But what if his corpse rose from the grave—George Romero-style, with pasty, rotting fresh—and began singing about the enlightened future of the workplace? We are in the midst of a ‘Work Awakening,’ where people around the world are innovating their careers and exploring new ways of working. This isn’t the future of work, it’s happening now. Leading companies realize that ‘whom’ you work with is a much more powerful work transformation than ‘where’ work gets done. At the same time, skilled talent are finding the freedom to work on their own terms. ‘This is How We Work Now’ exposes the antiquated ‘rules of work’ as dead and naturally meets the moment alongside the businesses and professionals redefining work as we know it.
Featured in: Adweek, Ad Age, Creativity, Shots, Muse, LBB, Yahoo, Dread Central, The Drum, Top 5 Creative Campaigns (Spoiler: Number 1) The Drum Again (Ad of the week)
Impact:
The campaign was extremely successful across all of our key metrics
1,089% increase in first brand mentions
18% revenue growth year-over-year
26% increase in traffic to Upwork.com
Awards:
3x Cannes Shortlists
14x One Show Shortlists
CLIOs 1x Gold, 4x Silver, 3x Bronze, and a Shortlist
DGA | Outstanding Directorial Achievement in Commercials - Finalist
10x Ciclope Shortlists
1x Ciclope | Silver
3x Shots Awards Nominations
1x Shots Awards | Bronze
2x Webby Awards Nominations
1x Gerety Awards | Silver
4x Gerety Awards Shortlists
More to come.
